About Us

"At-Home Lab Testing" is now "Lab in the Box"

But much more than a simple name change, this is a strategic restructuring aimed at improving clarity, convenience and the emotional connection with our users and customers.

We believe that this new brand will help to cement our leadership in the domestic laboratory testing market and will allow us to offer an increasingly differentiated and innovative experience.

Above all, we are convinced that the new name reflects our company's spirit of innovation and that it represents our out-of-the-box (literally) approach to laboratory testing.

     

This rebranding not only benefits the company, but also promises to provide our users and customers with an easier, faster and more reliable way to take care of their health from the comfort of their homes.

This change of name is also accompanied by an update of our visual brand identity, which reflects the essence of the new brand and aims to provide a cohesive and engaging visual experience.

The rebranding to "Lab in the Box" reinforces our commitment to customer convenience. In today's world, where practicality is highly valued, the new name highlights the ease of use and accessibility of the tests. Everything the consumer needs is at their fingertips, without the need for complications or lengthy processes. And that is the great promise of the new brand: a more fluid and uncomplicated experience.

Lab in the Box 

It's not for those who are ill, it's for those who want to stay healthy.