More than a simple name change, it is a strategic restructuring that aims to improve clarity, convenience and emotional connection with our users and customers.
We believe that this new brand will help cement our leadership in the home laboratory testing market and will allow us to offer an increasingly differentiated and innovative experience.
Above all, we are convinced that the new name reflects our company's spirit of innovation and that it represents our out-of-the-box (literally) approach to laboratory testing.
This rebranding not only benefits the company, but also promises to provide our users and customers with an easier, faster and more reliable way to take care of their health from the comfort of their homes.
This name change is also accompanied by an update to our brand's visual identity, which reflects the essence of the new brand and aims to provide a cohesive and engaging visual experience.
The rebranding to "Lab in the Box" reinforces our commitment to customer convenience. In today's world, where practicality is highly valued, the new name highlights the ease of use and accessibility of the tests. Everything the consumer needs is at their fingertips, without the need for complications or time-consuming processes. And that is the big promise of the new brand: a more fluid and uncomplicated experience.
Lab in the Box
It's not for those who are sick, it's for those who want to stay healthy.