If the future of Pharmacy lies at Expofarma, the future of Wellness begins today at LAB in the BOX.
At the 2024 edition of Expofarma , we chose not to follow the traditional path. Instead of a conventional booth, we decided to surprise with a disruptive approach: we created LAB in the BOX TV , a dynamic platform that brought live interviews and reports straight from the heart of the event. Our reporting team interviewed and interacted with participants and visitors, transforming our presence into an engaging and memorable experience.
Innovating in Communication to Bring People Closer
The idea of launching LAB in the BOX TV at Expofarma stemmed from our commitment to do more than simply present our product — we wanted to tell stories, create connections, and authentically and interactively demonstrate the impact our solution can have on the pharmaceutical sector and people's lives.
Throughout the event, we interviewed pharmacists, managers, healthcare professionals, and even curious visitors, provoking reflection and gathering diverse perspectives on our product. Some of these conversations were broadcast on our social media in real time, giving those who were not present the opportunity to experience Expofarma2024 through our lens.
The Importance of this Brand Activation
Choosing this differentiated approach was not just a strategic move; it was a statement of our innovative DNA.
At Expofarma2024 , where hundreds of companies compete for visitors' attention, LAB in the BOX TV had the "audacity" to stand out with a dynamic and interactive approach, aiming to create a more emotional and genuine connection with the participants.
For those who were unable to watch the live broadcasts, all the content from LAB in the BOX TV will be available on our YouTube channel, a platform we intend to expand, bringing innovation and conversation about health and well-being to more people.
At the end of the three-day event, we were certain that it wasn't just a presence at Expofarma2024 — it was an experience that captured the spirit of innovation and closeness that defines our brand and that motivated us even more to explore creative ways of communicating, because we believe that transforming the healthcare sector begins by transforming the way we connect with people.